Buyer questions, slots and markets

Buyer questions are the unit everything else in Needlz is built on: they are what gets measured, and they steer which conversations Needlz surfaces.

What a buyer question is

A buyer question is a real question your customers ask an AI when they are close to a decision: "best CRM for a 3-person team", "alternatives to [competitor] for freelancers", "is [category] worth paying for?". Needlz asks the AI engines these exact questions every day and records who gets cited in the answers — you, your competitors, or neither.

Choosing good ones

The strongest questions share three traits. They are decision-shaped — the person asking is choosing, comparing, or replacing something, not browsing. They are in your customer's words — the vocabulary buyers actually use, which is often not your own category label. And they are specific enough to win — "best project management software" is a war between giants; "best project tracker for a two-person agency" is a question you can own. Needlz suggests a starter set from your website during setup; treat it as raw material and sharpen it.

How slots are counted

Each plan includes a number of question slots, and one slot is one question in one market. Tracking the same question in two markets uses two slots, because it is a separate daily measurement each time — different country, different language, different answers. The per-plan allowances are on our pricing page, and what to do when you run out is covered in the pricing FAQ.

Changing your setup

Questions and competitors can change any time. Adding a question uses a free slot; archiving one keeps its history, and if you bring the question back later that history returns with it — the freed slot becomes available at your next renewal. Markets move on a steadier rhythm because each market is its own daily measurement: a market change takes effect at the next daily cycle and then locks for the billing month, with one free correction window in the first 48 hours after a change. The reasoning and the exact mechanics are in the pricing FAQ.

Your home market

Your home market is a country-and-language pair, and it does two jobs: your questions are measured the way a buyer in that market would ask them, and the community sweep focuses on conversations in that market's language. If your buyers are split across markets, that is exactly what tracking a question in more than one market is for.